New white paper examines challenges of mobile analytics

Amsterdam, 11 June 2009 - Nedstat announces the publication of 'The Truth about Mobile Analytics', a white paper authored by Eric T. Peterson of Web Analytics Demystified and co-authored by Michiel Berger, Chief Innovations and Thomas Pottjegort, Senior Technical Consultant at Nedstat.

With the surge of interest among businesses in having a presence on the mobile internet, business owners are facing the urgency of quantifying the value of their investments in this new channel. The white paper examines the central challenges associated with mobile analytics and addresses some of the distractions commonly used to confuse analytics buyers.

"While a number of mobile-specific applications currently exist, adoption of these solutions is largely driven by the vendor’s targeted efforts to create fear, uncertainty, and doubt on the part of the business." says Eric Peterson. "Our goal is to help site operators set better expectations regarding measurement across the mobile web."

By outlining the truth about mobile analytics and the opportunity associated with bringing measurements to the "small screen", the document serves as a guide for companies considering an investment in mobile measurement. It concludes with a list of questions that are appropriate for use in any mobile analytics RFP.

Michiel Berger: "Mobile is just another channel, an extension of the existing web presence to a smaller screen. An analytics solution must support an integrated view of these and show how different channels complement each other. The paper provides transparency in this complex topic helping companies to make the right choice when selecting and implementing a mobile analytics solution."

The findings of the white paper will be presented by Eric T. Peterson in a correspondent live webcast on June 23 which is free of charge and open to the interested public. For the download of the white paper and registration for the webcast, go to www.nedstat.com/the-truth-about-mobile-analytics.

About Web Analytics Demystified and Eric T. Peterson
Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet. With offices in the United States and Central Europe, Web Analytics Demystified is the world’s only truly global strategic web analytics consultancy. Learn more about the company at www.webanalyticsdemystified.com or by calling +1 (503) 282 2601 in the U.S. or +32 (0)478 789550 in Europe.