Increase campaign returns
Sitestat provides you with a clear understanding of the true performance of your campaigns. In one single overview you can see the results of paid versus natural search, email newsletters, banner campaigns, affiliate networks and other channels.
A seamless integration with Google AdWords allows you to monitor your Google AdWords campaigns directly in Sitestat. The combination of AdWords information and Sitestat measurement data provides more accurate insights into campaign performance allowing you to allocate your Google AdWords budget more efficiently and increase return on ad spend.
The advanced Campaign Attribution feature allows you to determine precisely what the contribution of your different campaign channels was to sales. You can choose from 10 attribution models including first click, last click or equally shared, or more advanced ones like linearly increasing or decreasing over time or visitor engagement.
Select different attribution models and compare these side by side. This way you will get an even deeper understanding of which campaign channels are truly leading to better returns on your campaign spend.
If you want to know more about measuring campaigns with Sitestat, call us on +31 (0)20 519 5499 or fill in the form and we will contact you today.

